When creating a new website, it’s easy to get caught up in visual design, branding, and functionality. While these elements are important, they mean little without one critical factor: Search Engine Optimisation (SEO). SEO is not just an add-on for websites; it’s the foundation of a site’s ability to attract traffic, engage users, and drive conversions.
At Epic Internet, we specialise in SEO and have a proven track record of transforming websites into powerful tools for business growth. A prime example is our work with Notary Public London. By applying our expert SEO strategies, we significantly boosted their organic traffic and enquiries, creating a measurable impact on their business.
This article will explain why SEO should be your top priority during the design phase, how it can save time and money in the long run, and why it’s the cornerstone of long-term success for any website.
Why SEO Matters
- SEO Maximises Your Website’s Visibility
Over 90% of online experiences begin with a search engine, yet most users don’t look past the first page of results. If your website isn’t ranking for relevant keywords, it’s as though it doesn’t exist.SEO ensures that your website is discoverable. By integrating SEO principles—like optimised page structures, meta descriptions, and keywords—during the development phase, you give your site the best chance to perform well in search rankings from day one.
- SEO Saves Time and Costs in the Future
Addressing SEO during the design stage is far more efficient than trying to fix problems after your site goes live. Without SEO baked into the foundations, you could face costly redesigns, code rewrites, and the need to overhaul content.For example, with Notary Public London, we ensured their website architecture was logical, their URLs were clean and keyword-rich, and their pages were designed with search engines in mind. As a result, they avoided unnecessary rework and saw quicker gains in search rankings.
- SEO Enhances User Experience (UX)
Many SEO techniques, such as mobile responsiveness, fast loading speeds, and intuitive navigation, also improve user experience. A website designed with SEO principles isn’t just search-engine-friendly—it’s user-friendly too. When users have a seamless experience, they’re more likely to stay, engage with your content, and convert into paying customers. - SEO Drives High-Quality Traffic
SEO attracts people who are actively searching for the products or services you offer, which makes it one of the most cost-effective marketing strategies available. Unlike paid ads, which stop driving traffic once your budget runs out, SEO delivers long-term results.For example, after implementing our SEO strategy for Notary Public London, we:
- Targeted specific high-intent keywords such as “Notary Public London”, “notarial services near me”, and “certified translations London”.
- Structured the content to include clear headings and keyword-rich FAQs, answering common user queries.
- Optimised metadata (titles and descriptions) to improve click-through rates from search results.
These changes resulted in a 50% increase in organic traffic within three months and a dramatic rise in enquiries for their notarial services.
SEO Considerations During Website Design
Here’s how you can integrate SEO into your website design process:
1. Keyword Research and Content Planning
Conduct thorough keyword research to understand what your audience is searching for. Use these keywords strategically in your site structure, page titles, headers, and content.
2. Optimised Site Architecture
Create a logical and easy-to-navigate site hierarchy. For Notary Public London, we grouped their services into clear categories such as Notarisation, Apostille Services, and Translation Services, making it simple for both users and search engines to find relevant content.
3. Mobile-First Design
With mobile devices accounting for the majority of web traffic, designing for mobile first is crucial. We ensured Notary Public London was fully responsive, providing a seamless experience on smartphones and tablets.
4. Loading Speed Optimisation
A slow website frustrates users and negatively affects rankings. We optimised Notary Public London by compressing images, minimising CSS and JavaScript, and implementing browser caching. This improved their loading times by 30%, reducing bounce rates.
5. Metadata and Schema Markup
We crafted unique, keyword-rich meta titles and descriptions for each page, making them more appealing in search results. Additionally, we implemented schema markup to help search engines understand their services better, improving their visibility in local searches.
6. Local SEO Enhancements
Local SEO was a crucial focus for Notary Public London. We optimised their Google Business Profile, embedded a local map, and added location-based keywords throughout the site to capture local search traffic.
How Epic Internet Can Help
At Epic Internet, we specialise in creating SEO-optimised websites that not only look great but also perform exceptionally well in search rankings.
Our success with Notary Public London is just one example of what we can achieve. By combining technical SEO expertise, compelling content creation, and a deep understanding of user behaviour, we help businesses like yours:
- Drive more organic traffic.
- Generate higher-quality leads.
- Achieve better conversion rates.
Let us help you make SEO the cornerstone of your website strategy, ensuring long-term success and growth.
Conclusion
SEO is not just a post-launch activity; it’s a vital part of the website development process. By prioritising SEO from the start, you can save time, reduce costs, and set your website up for lasting success.
At Epic Internet, we know how to build SEO-optimised websites that attract visitors and turn them into customers. Contact us today to learn how we can transform your website into a traffic-generating, revenue-driving asset.
Further Reading
For more insights into why SEO is essential, check out these resources:
Ready to unlock your website’s potential? Let’s get started with Epic Internet!